EU Cookie Law (e-Privacy Directive)
We keep being asked questions about cookies so we thought we would use this space to provide a little update on recent developments in this sphere.
(a) is provided with clear and comprehensive information about the purposes of the storage of, or access to, that information; and
(b) has given his or her consent.
In relation to (a), the regulations are not prescriptive about the sort of information that should be provided, but the text should be sufficiently full and intelligible to allow individuals to clearly understand the potential consequences of allowing storage and access to the information collected by the device should they wish to do so.
What should you do next?
- Review your website systems – what cookies is your business using?
- Decide on how best to obtain the requisite consent from your users/subscribers.
Depending on the type of cookies and information you are gathering, a good starting point for those of you wishing to adopt an implied consent approach is to check out the Information Commissioner’s Office website’s consent system: all their visitors are greeted with a prominent banner notice advising that cookies are being used. This links through to more detailed information, which categorises the different uses of cookies and lists the cookie IDs. Users are then given the ability to refuse the acceptance of cookies, and block them for future visits in one simple click.
Credit: This article contains materials provided by the Information Commissioner’s Office.